To follow a trend that’s been set here, once again New Music is being promoted today and it’s Pure Youth with their long awaited new track ‘Other Side‘, a song filled with noise and energy throughout. The track starts with a nice soft opening before it jolts into action and pummels you with crashing drum beats and an atmospheric sounding guitar.
It has UK indie lad band plastered all over it as it has several influences on show from Catfish and the Bottlemen along with Circa Waves and The Naked and Famous. However the band do not hide from this as they wear it bravely and pull it off with style. It’s a risky move having these styles so blatantly on show yet they manage to have their own twist making them a completely different act.
It may have been a while waiting for this track but it’s been worthwhile as the band have been working very hard and it’s paid off. Now they’re on the WFM radar they won’t be dropped, as I wait eagerly for new material.
Words by Alex Wise @al4563